Sales promotions and marketing done on the event of Black Friday is simply phenomenal, especially for manufacturers and distributors for car parts. They introduce special Black Friday car parts deals. Manufacturers use these type of deals and sales promotion to increase sales to resellers (commercial promotions).
There is no doubt that these Black Friday auto parts sales numbers are recorded in millions. They can also be easily targeted towards consumers (consumer promotions). It is also necessary to focus on retail sales, used by retailers to increase sales to consumers through Black Friday auto deals. Typical examples of such discount auto deals are 50% off, 70% off and more. These offers for retailers are reductions in temporary prices, features and add-ons.
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Commercial promotions such as discount auto parts, play an important role in marketing programs for resellers. Much of the retail sales on Black Friday are made in a promotional way, as the retailers are aiming at consumers at the point of sale. The advantage can be both ways for retailers, sellers and consumers in terms of the sales promotion, while advertising in mainstream media loses its effectiveness and communication loses its importance. These sales promotions are usually done in the traditional way through point-to-point promotional channels, where the consumer arrives at the place and at the right moment. Most purchase decisions are made easily on Black Friday, given the time, day and the moment. Point of sales can involve a lot of commotion among retailers, consumers and merchants. The decision rate of consumers increases, especially for items related to discount auto parts and electronics.
At the same time, retail management is not trivial. The reasons for that is simple. First, retailers can use different forms of price support for Black Friday car parts deals, such as temporary discounts, coupons and promotions of various auto parts.
Then combine them with cheap promotions like features, screens and other points of sale incentives like
Additional hardware or parts with deal promotions. Second, the actions of resellers can have many different effects. For example; the increase in sales may result from the change of brand, the change of store, the category, maintenance or increase of consumption. Most of all, the event time and place.
It is important that sales promotion, done on an event like Black Friday, must reveals all these effects. However, the merchants and traders pursue different objectives and goals on an event like Black Friday. The traders must take into account that the commercial promotion policy of the manufacturer and its impact on its sales margins. Many commission based incentives can be penalized due to sales promotion as the price is also decreased for the consumer. The consumer must take advantage of the event and the price promotions. Other events similar to Black Friday like Cyber Monday ,Christmas sales offer also have many discount auto parts and black Friday auto deals.